Guides
Short, practical articles about links, QR codes and campaign measurement.
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How to shorten a URL and when it pays off
A long address is hard to dictate, print or trust. How to shorten a URL for free in seconds, what a custom alias is and what to watch out for.
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Free QR code from a link: how to create and use one
How to make a QR code from any address without signing up, which format to use for print, and why encoding a short link beats encoding a long one.
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UTM parameters: how to measure where people come from
What utm_source, utm_medium and utm_campaign are, how to add them to a link and how to hide them inside a short link so the campaign looks tidy and can be measured.